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Four Factors to Consider for Cosmetic Packaging

There are four factors to consider for cosmetic packaging:



1. Material

If your product is a liquid, cream or gel you have three choices: glass, plastic or aluminium. Glass is relatively expensive, heavy and fragile but it generally has a higher perceived value, important if your product is expensive, and it can be recycled. Plastics range from relatively inexpensive HDPE, through PETs, to polycarbonates that look and feel like glass.


Many plastics are now widely recycled and they have the advantage that they can be moulded into a huge variety of attractive and practical shapes, making it easier to use the product they contain - think of the experience getting ketchup out of a glass bottle vs squeezy plastic one. Aluminium also has a high perceived value but it is lightweight and recyclable. The major drawback is that you can't see the contents.

 


2. Color, Label and Printing

Most containers are available in a range of colors. Clear, frosted and white are the most popular, closely followed by silver and black. Aluminium is available in solid colors through painting or a range of funky metallic finishes using the process of anodisation.


The decision to print directly on to the container or use a label is usually determined by the quantity to be produced and the materials used. Also if you use the same container for multiple products you may want the flexibility that labels provides.



3. Airless bottle pump and Dispenser

Airless bottle pump and dispenser do a lot more than just stopping the contents from escaping. It must match the aesthetics of the container, be easy to open and close, ideally with one hand and enable a controlled amount of product to be dispensed.



4. Box or No Box

The final step is to decide whether the skincare product is sold in a box or other form of packaging. A box will add cost but there are some important advantages. Products sold in retail outlets have to compete on the shelf with similar goods and a box gives you more space to look good.


If your container is small, a bigger box will help stand out more and provides additional space for instructions, ingredients, legal jargon and a barcode. If you are really pushed for space, you can include additional information on a leaflet inside the box.


Ahpackaging - Guangzhou Xingyuan Plastic Manufacturer Co.,LTD Professional Cosmetic Packaging Manufacturer
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